RESEARCH

Current Position: homepage  RESEARCH  Research Achievements

In the Eye of the Beholder: How News Media Exposure and Audience Schema Affect the Image of the United States Among the Chinese Public

Timothy K F Fung 閆文捷 Heather Akin

Editor: Author: Date:2018-07-24 00:00:00 Hits:81

This study presents a theoretical framework that examines foreign publics’ use of foreign news from domestic media and preexisting schema to form an image of another nation. To test the proposed theoretical framework, we examined Chinese citizens’ image of the United States using the data from a survey collected from a representative sample of Chinese adults. The findings suggest that the role of foreign news from domestic media is conditional on preexisting schema, including individuals’ patriotism and whether they have traveled to the United States. We conclude by discussing the implications of the results for research investigating national image and stakeholders interested in predictors of national image.

Contact Us 

Copyright ? 2020 College of Media and International Culture, Zhejiang University. All rights reserved.

莫力| 农安县| 三江| 时尚| 清丰县| 漯河市| 永仁县| 延川县| 特克斯县| 固安县| 伊金霍洛旗| 铁岭市| 宁强县| 德惠市| 乾安县| 梁河县| 垫江县| 长沙市| 文登市| 杭州市| 玉树县| 绿春县| 岳阳市| 信丰县| 舒兰市| 阳东县| 平度市| 中阳县| 麦盖提县| 旬阳县| 和静县| 巴南区| 卢氏县| 林芝县| 谷城县| 本溪市| 南华县| 航空| 祥云县| 昌平区| 洪雅县|